MARKETING CONSULTANT - WEBSITES | GOOGLE | MESSAGING
Michelle Maddox Marketing
About Me
For years, I’ve worked behind the scenes helping local service providers grow sustainably by aligning their websites, Google presence, and core messaging. I founded Michelle Maddox Marketing because I saw too many brilliant, growth-minded business owners getting overwhelmed by fleeting digital trends. Born and raised in Indianapolis, I love helping fellow Hoosiers grow their business at home and nationwide!
I believe your marketing should feel like solid ground. Through a consulting-first approach, I meet you exactly where your business is at to meticulously work out the details, giving you the clear strategy and absolute stability needed to reach your natural next stage of growth.
Clients I Work With
The Beth Boone Buech Foundation is dedicated to supporting critical cancer research and providing vital resources for affected families. Managing the foundation’s digital strategy and website, Michelle Maddox Marketing provides the foundational framework and clear messaging needed to amplify their mission. From optimizing their web presence to developing high-impact event campaigns, this partnership focuses on building deep community connections and driving the awareness necessary to secure funding and inspire lasting support.
Bridge & Bloom
Bridge & Bloom provides consulting and support for individuals, families, and professionals navigating highly complex life experiences. Michelle Maddox Marketing collaborated closely to finalize the firm’s core business strategy and develop its comprehensive digital layout and website framework. By creating a high-performing web presence that aligns authoritative messaging with strategic positioning, this partnership establishes the clarity and structural bedrock needed to turn traffic into long-term partners and support sustainable growth.
Circle City Foot and Medical Care
Circle City Foot and Medical Care provides comprehensive podiatry care and specialized wound care to help patients maintain mobility and achieve optimal foot and overall health. Michelle Maddox Marketing serves as their strategic marketing consultant, directing their digital growth strategy, local lead generation, and online platform oversight. By optimizing their Google Business Profile and refining their local search visibility, this partnership establishes deep-rooted clinical authority, simplifies patient access to expert care, and builds long-term stability for the practice.
Circle City Irish Fest
The Circle City Irish Festival is a premier cultural event in Indianapolis dedicated to celebrating Irish heritage through live music, traditional dance, sports, family-friendly activities, food and beer.
Edgewater CPA
Edgewater CPA provides comprehensive tax, accounting, and advisory solutions designed to simplify finances and maximize growth for small businesses and individuals. Michelle Maddox Marketing serves as their external marketing consultant, directing their digital marketing strategy, platform oversight, and local lead generation. By managing their multiple Google Business Profiles and continually refining their search engine optimization, meta descriptions, and blog strategy, this partnership builds a strong digital footprint that establishes deep-rooted local authority and captures high-intent clients naturally.
Elite Remediation & Services provides professional mold remediation, water damage restoration, and air quality solutions to ensure safe, healthy environments for residential and commercial properties. Michelle Maddox Marketing serves as their creative and strategic content partner, managing their client email newsletter strategy and designing custom marketing materials. By crafting seasonal announcements, educational content, and high-impact collateral, this partnership delivers clear, authoritative messaging that keeps the brand top-of-mind and builds lasting trust within the community.Â
Gladiator Systems manufactures heavy-duty, American-made aluminum truck storage and toolboxes engineered for maximum durability, security, and safety on the job site. Michelle Maddox Marketing handles their digital strategy and platform development, specializing in designing and optimizing their e-commerce website alongside drafting authoritative Google Business Profile descriptions. By aligning clear, technical-driven messaging with seamless online shopping and local search visibility, this collaboration reinforces the brand’s rugged reputation and ensures high-intent contractors and fleet managers find their storage solutions naturally.Â
JL Customs specializes in professional work vehicle upfitting and commercial storage solutions, transforming trucks and vans into highly efficient mobile workspaces for tradespeople and contractors. Michelle Maddox Marketing directs their digital strategy and local search presence, managing a comprehensive website update and crafting authoritative Google Business Profile descriptions. Coupled with high-impact physical marketing materials and custom signage, this partnership strengthens their local search authority, establishes deep-rooted regional visibility, and ensures high-intent clients find their upfitting solutions naturally.
KSS Insurance provides comprehensive personal, commercial, and Medicare Supplement (Medigap) insurance solutions to help individuals, families, and businesses secure stable, long-term financial protection. Michelle Maddox Marketing serves as their dedicated content and digital strategy partner, crafting professional agent biographies, monthly client newsletters, and educational website blogs. By directing their platform growth, managing their local search presence, and building tailored marketing packages for individual agents, this collaboration establishes deep-rooted marketplace authority and simplifies the complex world of insurance for policyholders.
On the Spot Home Service provides premium exterior cleaning and holiday lighting solutions, specializing in property-safe pressure washing, soft washing, and custom seasonal displays for residential and commercial properties. Michelle Maddox Marketing serves as their strategic marketing consultant, directing targeted local growth initiatives and route-density direct mail campaigns. By crafting educational content that clarifies specialized service techniques and designing tangible customer “leave-behind” materials—including service menus and recurring maintenance plans—this partnership builds a reliable, high-performing foundation that drives recurring business and local brand loyalty.
Protection Seal
Protection Seal provides premium asphalt maintenance, sealcoating, and line striping services engineered to protect and extend the lifespan of residential driveways and commercial parking lots. Michelle Maddox Marketing directs their digital strategy and local growth initiatives, specializing in comprehensive website updates, Google Business Profile optimization, and high-impact marketing materials. By aligning clear, value-driven brand messaging with strategic local search visibility, this partnership builds strong regional authority and ensures property owners find reliable asset protection naturally.
S Haymaker Counseling
S. Haymaker Counseling provides art therapy and mental health counseling services, utilizing creative expression alongside therapeutic techniques to help individuals process complex emotions, navigate life’s challenges, and achieve personal growth. Michelle Maddox Marketing serves as their strategic marketing consultant, directing their brand positioning, messaging clarity, and local search presence. By optimizing their digital footprint and aligning their core messaging, this partnership builds a reliable foundation that establishes local clinical authority and connects high-intent clients with the expert care they need.
Services & Skills
Website Strategy & Design
Building and optimizing comprehensive website layouts and e-commerce frameworks designed to convert digital traffic into long-term partners.
Executing full website updates that establish a clear, structural bedrock for sustainable business growth.
Google Pressence & Local SEO
Maximizing regional visibility by managing and optimizing Google Business Profiles to capture high-intent local clients naturally.
Implementing technical SEO improvements, meta descriptions, and strategic keyword planning to build deep-rooted search authority.
Core Messaging & Copywriting
Crafting clear, authoritative, and industry-specific brand messaging that clearly defines what a business does and eliminates fluff.
Writing high-impact promotional copy and digital content designed to keep service providers and local experts top-of-mind.
Marketing Strategy Management
Directing comprehensive, long-term marketing roadmaps from initial concept to final execution for large-scale events and businesses.
Managing vendor coordination, strategic platform oversight, and local partnership development to drive community engagement and sales.
Business & Marketing Consulting
Conducting collaborative, consulting-first sessions to finalize core business strategies and help clients navigate operational growth.
Meeting growth-minded business owners exactly where they are to build personalized, foundational frameworks that bypass fleeting fads.
Email Marketing & Collateral Design
Designing custom physical marketing materials, seasonal announcements, and high-impact physical signage that reinforce brand reputation.
Developing ongoing client touchpoints, including specialized email newsletter strategies and educational blog content that builds lasting trust.